Chocolate: An Exploration of Consumption Habits Around the World
Chocolate, whether dark or milk, embodies a universal pleasure that transcends borders. Every year, global chocolate consumption increases, driven by growing demand for quality and specialty products.
This enthusiasm, particularly noticeable in the bean-to-bar chocolate segment, is at the heart of Shoukâ's values. Indeed, we offer artisanal chocolates made in France, with meticulous attention from bean to bar.
Chocolate Consumption Worldwide: A Rapidly Expanding Market

The global chocolate market is expected to reach nearly 200 billion dollars by 2025, reflecting steady growth in demand for finer and higher-quality chocolates. In 2022, the value of the global chocolate market had already exceeded 151 billion dollars, according to the Statista Consumer Market Outlook website.
Dark or Milk? Global Chocolate Preferences
Preferences for dark or milk chocolate vary widely by region. In Europe, milk chocolate accounts for about 60% of chocolate consumption, due to its sweetness and accessibility. However, in North America, dark chocolate is growing in popularity, accounting for nearly 35% of chocolate sales, driven by interest in its health benefits.
Health Impact: The Rise of Dark Chocolate
Dark chocolate is increasingly appreciated for its health benefits. Rich in antioxidants and minerals, it is associated with various benefits, such as improved mood and cardiovascular health. A study published in the European Journal of Preventive Cardiology reveals that consuming dark chocolate in moderation can reduce the risk of heart disease.
Who Are the Biggest Chocolate Consumers?
Switzerland remains the world leader in chocolate consumption, with about 10 kg per person each year.
It is closely followed by Germany and Austria. In comparison, France stands at around 7 kg per person, with a marked preference for milk chocolate. In Asian countries, although chocolate consumption per person is lower, the market is growing rapidly, especially in India and China, where dark chocolate is experiencing significant popularity.
Bean-to-Bar: The Quest for Authenticity with Shoukâ

In a context dominated by industrial production, bean-to-bar chocolate stands out for its commitment to transparency and traceability. Every production step, from the selection of beans to the making of the bars, is carefully controlled.
We embody this vision by producing artisanal chocolates that honor origin and craftsmanship. Our manufacturing process allows us to offer a unique, authentic product, deeply rooted in the bean-to-bar chocolate tradition.
Towards More Responsible Chocolate Consumption
Environmental awareness is also influencing consumer choices. A report by Transparency Market Research predicts that the fair-trade chocolate market will grow by 7% by 2027, driven by increased demand for products from fair trade and designed under environmentally friendly conditions.
At Shoukâ, we fully embrace this approach by prioritizing partnerships with small producers and ensuring fair-trade practices.
In conclusion: Our commitment to quality, authenticity, and transparency is reflected in our range of bean-to-bar chocolates made in France, dedicated to discerning chocolate lovers.
Discover our range and let yourself be carried away by a unique taste experience, a reflection of our passion for craftsmanship and quality cocoa.
Discover our selection of Shoukâ chocolates on our website today and let yourself be transported by bean-to-bar craftsmanship.